we all scream for
Ice Cream.

After securing digital AOR status for both Friendly’s restaurants and retail ice cream companies, the team and I immediately embarked on a massive project to create a unified web property that was responsive, consumer-friendly, and a strong tool for sales and expansion for both business units. In addition to developing a new website, our task included crafting new messaging, designing, and delivering HTML emails to their ever-growing list of ‘BFFs.’ Social media marketing also played a significant role through custom content, which was planned, created, and curated by the team on a monthly basis. Despite being hired as a digital partner, the Friendly’s team extended opportunities to us to create FSI coupon ads for national and geo-targeted distribution.