“as for butter versus margarine,
I trust Cows more than chemists.”
The Merck Manual is the world’s best-selling medical textbook and the oldest continuously published English-language medical textbook. First published in 1899, the last print edition of the book, the 19th Edition, was released in July 2011. Since 2015, The Merck Manual has been published only as a digital online edition, available in both Professional and Consumer versions.
We partnered with the Merck Manuals in-house team to jump-start the individual brands across various social channels. Our team delivered content calendars and a range of visual design executions that set the tone for the in-house team’s future work. The quote featured above was part of a Facebook post targeted at veterinary professionals. The post went viral, attracting a massive audience and significant engagement with the brand—91k likes, 3.8k comments, and over 31k shares. You may now close your app. Class dismissed.
