Iron Hill Brewery & Restaurant®
Wilmington, Delaware, USA
Associate Creative Director: Sean Flanagan
Art Director: Dan Bell
Illustrator: @charlielayton
Content Strategist: Colleen Reese
Copywriter: Lauren Turner
Agency: Netplus
Handcrafted Doesn’t Stop At the Beer.
Working together with the team at Iron Hill, it was clear that they had a known reputation for great craft beer. Award winning in fact. Handcrafted beer paired with thoughtful, inspired handcrafted dishes prepared by chefs using fresh, local ingredients. It’s a great combination, and one worthy of spreading the word about. The spot above is one that was featured on iHeartRadio® and was also run on Pandora® radio during their National Hamburger Month promotion.
Because, at Iron Hill, handcrafted doesn’t stop at the beer.
Did Someone mention craft Beer?
The craft beer market is a highly-saturated one. Aside from having an award winning beer, to stand out from the competition at the point of purchase, brewers are opting for custom designed labels for short runs. Working with their brewmasters and marketing team at Iron Hill, I was able to pair my team with their beer to execute on two special seasonal can releases. The beer was canned on-site and distributed via their 11 locations throughout Pennsylvania, New Jersey and Delaware.